Brand Assets Tony Tollington

ISBN: 9780470844236

Published: May 14th 2002

Hardcover

158 pages


Description

Brand Assets  by  Tony Tollington

Brand Assets by Tony Tollington
May 14th 2002 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 158 pages | ISBN: 9780470844236 | 7.70 Mb

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm valueMoreCan a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets.

However, those brands nurtured and developed by the company have not, despite their obvious importance to a companys trade.In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as assets that allows them to be separated and valued in their own right, independently from the physical business of the company itself.This book demonstrates practical ways forward to achieve realistic valuation of such assets within the current age.



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